Brand Guidelines
ICON DESIGN | LAYOUT DESIGN
I developed comprehensive brand guidelines to create a consistent and cohesive visual identity across all company communications. The project included designing a custom icon system, establishing social media content standards, and defining clear guidelines for logo usage, color, and overall visual application. These guidelines provide a framework for maintaining a recognizable and unified brand across digital and social platforms.
Iconography
The icon system was developed with a focus on consistency, using a unified stroke weight, proportions, and visual language across the set. Each icon was refined to feel cohesive and recognizable, creating a distinctive design style that reinforces the brand and allows it to be identified at a glance.